Feelin’ blue (ray)

Tired of tinny, choppy tunes coming from your Spotify playlist?

It’s not all doom and gloom for lovers of the physical media: Universal’s just announced plans to launch a new format  called Blu-Ray Pure Audio, that will deliver much better sound quality than an MP3 player.

The time is right for high-quality audio on disc media to make a comeback.

said the President of Universal Music France, where the new product will be tested first. Good news for the French: around a third of households already have blu-ray players. We’re hopeful all these new launches will plump for the eco-and-wallet-friendly option that is MINTPack disc packaging.

Now that’s what we call blue sky thinking.


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