One clever innovation, free download with your CD @amazon

Amazon is now offering to all their clients a free download when you buy a CDs, and this go back as far as your album bought in 1998!!!!
http://www.amazon.com/b?ie=UTF8&node=5946775011

Labels tried for a while to enhance their physical market but failed to add some interesting features, it is surprising that such innovation come from the retailers. This is not going to turn the physical market around but a least this will give added value to the consumers and that must be a good news.

With the end of HMV and Virgin in France, my bet is on amazon, 2013 physical sales should be fairly good for them a least.

Please Warner, Universal Music, Sony Music but also Ninja Tune, XL, PIAS and all the others, stop being scared, and try something!!!!

We need innovation!!

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