Lesson munber…25: How to kill the physical CD market

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I was buying the last Beach House album because yes it is a MINTpack.
I ordered it from a big eRetailer (not amazon) and bought a second CD but not a MINTpack.
Of course the clever retailer had to wrap the two CDs in a big box, as the standard CD packaging – the plastic Jewel Box – is very breakable as we all know too well. Go here if you dont know what i am talking about http://www.youtube.com/watch?v=FS3ZrjtUWb8&feature=youtube_gdata_player

So first delivery, me not there, DHL had to take the 17 euro of CDs back and deliver them a second time while i am waiting for the music.
One or two MINTpacks will have fit in a standard envelop with no risk of breaking and be there I no time with a huge saving for the planet and also the retailer.

Next time I download!

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