Dinosaur food?

Quite often people ask why and how we came across the bizarre idea of inventing and selling green CD sleeves. “Everyone’s downloading, CDs are dead,” is the typical response. Or something quite similar. Like we would be selling food for dinosaurs.

Author: CafeYak.com

We know that volumes and numbers will never be as high as in the peak period of CD sales, but is it important? Most importantly, we are persuaded that CDs shall not disappear for good. There are people who buy CDs and they’re not just some old gentlemen having a penchant for a physical CD or absence of skills to download Il Barbiere di Siviglia heard the other day at the opera… Also some of us, aged 30 something, only buy CDs and have the intention to do so for at least the next 30 years. Some others have a strong preference for vinyl, but again – it’s a non-downloaded product. (For those who argue that downloads will kill all the other forms of music support, think how successful vinyl sales have been in the recent years.)

Last month, in The Guardian article (Is it good that music downloads now outsell CDs?, 3 Jun 2012) musician Pat Kane and music critic Peter Paphides debated the merits of digital downloads. “The only emotional investment you make when you download an album is the decision to spend £7.99. I’d rather go to a shop; browse; realize I’ve chosen £50 worth of records, when I’ve only got £20 to spare; get my record out of the carrier bag on the bus home; wonder if I made the right choice; wait till everyone else has gone to bed; remove it from the sleeve; read the lyrics as the music plays; and immerse myself in a way that rarely happens with a download, ” wrote Peter Paphides.

The emotional investment in buying a CD is that it feels like you’re acquiring a part, a piece, a bit of the band and of their creative and artistic experience. The album is not only the music, but also the booklet: its paper, sleeve and design, the thank yous… Last Saturday, in The Guardian music blog, readers posted six love declarations to The greatest ever album covers. They discussed the chosen picture/artwork/photo for the cover, its meaning and composition, and their memories associated with it. Browsing in the record shop, then the moment you remove the sleeve and the day after when you google the artwork on the cover. Read it. It’s resin for the heartstrings.

This is why we think that MINTpack is not exactly dinosaur food. Many people enjoy having a CD, CDs shall not die, and therefore they should rather be green and environmentally friendly.


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