After Gotye and Keane, Bethany Weimers and Eponymes choose MINTpack

Yes, we love to boast with big names like Macca, Marley, Jack Johnson, Paul Weller. Doing runs of hundreds of thousand of green packaging for their albums is a great feeling, but in a way, anybody can do that…. and are doing it already.

What is much more tricky in this business, is to propose small run in a green packaging and remain competitive in price with the jewel box. And this is the biggest slower-down in the industry today.

Labels know that reorder will be small quantity and this is where all the other green alternatives let them down.

The revolution (ok, maybe only evolution) here is the quantity. Bethany or Eponymes wanted only small quantity for their initial run, and what we were able to do is still be cheaper than the standard jewel box.

I know, it may seen not a big deal, but in our business this is a revolution!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: